triving to create national brand brand products發(fā)布時(shí)間：2010/5/31 11:29:30
Guangdong powerful Group is a large private joint-stock enterprise, founded in 1986, covering over 24,000 square meters, with more than 3,000 employees, with mold manufacturing, aluminum biliary punching, tensile, sandblasting, such as production lines, 15; not Nien spraying production line 3. Rice cooker capacity to over 1,500 million units of electric rice cooker, electric pressure cookers interior 30 million sets. And has been built with the international advanced level of aluminium rolling production line two, with annual production capacity of 15,000 tons, with the industry in the country and plays an irreplaceable leading position. Large-scale domestic rice cookers manufacturers, since the establishment of the company, with innovative management ideas and pragmatic style of work, the spirit of selfless devotion and harmonious enterprise culture and the rationale new management ideas so that the "strong" brand as domestic electrical appliances excellent brand rice cooker industry.
honesty
Over the years, the strong market-oriented and customer satisfaction as the goal honesty, and constantly develop new products, marketing innovation, management innovation is the soul of strong electrical appliances enterprises and the development of the source. 20, has been strongly committed to the life of electrical appliances research and development, innovation, manufacturing and sales. Powerful groups in 2003 has passed ISO9001: 2000 quality certification system and the state 3 C certification, and rice cookers won the "national exemption product" title. Group has won the "Shou-credit business contracts" and "private science and technology enterprises in Guangdong Province" and "glory Star" Zhanjiang City "consumer trust products", "advanced the private sector" and "outstanding contribution to the economic development prize", "advanced unit tax," "Zhanjiang City enterprise credibility "and" integrity enterprises in Zhongshan City "Honor. 2008, was to be "brand-name products in Guangdong Province," the title of that time, a strong brand value to upgrade.
At present, the strong electrical rice cookers in the country ranks among the top brands, with the technology Jinbaixiang, mature marketing network. Their 2000, product sales have increased every year for the follow-up enterprises into the enormous potential and stamina.
brand strategy
Appliance company based on market competition is becoming increasingly fierce, in the marketing and management of specific marketing strategies, to adapt to changes in the market and continue to innovate. 2003 electrical strong marketing network from "point" edge into line, then edge into a "face." At the same time, strong consumer electrical appliances in accordance with the difference will be the country is divided into the northeast, north, northwest, central, east, southwest and south China, and Guangdong region. Gradually from the OEM, production development strategy to brand development strategy in transition. Flat channels to respond more intense competition in the market.
Strong brand appliances have been in service, after the creation of regional brand strategy phase to the creation of the National brand strategy stage. "Strong" trademark for the brand strategy will be ways to create the industry's most outstanding Chinese rice cooker brand, and strive to become well-known, highest reputation of the highest industry brand.
